With New Wash, the folks at Hairstory have reconfigured the process of washing your hair, swapping heavy-handed detergents that strip hair of natural oils for special amphiphilic cleansers that pull out impurities without damaging the natural oil barrier that protects your hair. Because those oils stick around, you don’t need to use a follow-up conditioner to rebuild a protective layer.
The New Wash line requires a different approach to washing your hair—use one of their Cleansing Brushes and get ready for one heck of a scalp massage—but once you experience the way your hair feels, you might never go back to the standard shampoo + conditioner combo again.
You can find the New Wash line on our shelves right now, but Hairstory also offers our guests the opportunity to make future purchases online using the following link (repeat customers can save time and money by subscribing to their New Wash club):
We’ve also got a selection of Hairstory styling products to keep that newly clean head of hair impeccably coiffed. Ask your stylist about Dressed Up, Lift, Hair Balm, and Powder!